What to include in your website analytics report
As a digital marketing freelancer or agency, one of the most important deliverables you can provide your clients is a web analytics report.
Our team analyzes trends, patterns. We track keyword ranking, search engine visibility, and conversion rates, ensuring maximum ROI. We Our analytics and reporting services, you’ll gain a competitive edge, making informed decisions to optimize your online presence and drive business growth.
How to collect web analytics
Web analytics is the process of collecting, measuring, and analyzing data about website traffic and activity.
It contains a wealth of information, such as how well your PPC ads are performing, what keywords bring the most traffic, which pages people don’t like, and most importantly, the ROI of your marketing campaigns.
There are a number of different tools you can use to collect website data, the most popular being Google Analytics (GA).
Google Analytics is a free web analytics platform that gives you insights into how people find and use your website. GA tracks metrics such as:
• Unique visitors:
The number of people who visit your website
• Bounce rate:
The percentage of people who leave your website after viewing only one page
• Pages per session:
The average number of pages viewed during a session
• Average session duration:
The average amount of time someone spends on your website during a session
• Referral traffic:
The number of people who visit your website from another website
• Organic traffic:
The number of people who visit your website from a search engine
• Paid traffic:
The number of people who visit your website from a paid ad
• Social traffic:
The number of people who visit your website from a social media platform
• Conversion rate:
The percentage of people who take a desired action on your website (such as making a purchase or signing up for a newsletter)
• Keywords:
The words or phrases people use to find your website on a search engine (for some – although Google Search Console provides more in depth keyword analysis)
• Top pages:
The most popular pages on your website
• Exit pages:
The pages people leave your website from
Web analytics tools
Manually harvesting and analyzing website data can be time-consuming and tedious work. As an example, creating a Google Analytics report for a website requires you to:
• Log into your GA account
• Find the right data set
• Create charts and graphs
• Add annotations
• Download the report
• Format the report
• Email the report to your client
This entire process can take hours to complete and is prone to human error. In addition, multiple clients with different reporting needs can quickly overwhelm even the most experienced analytics professional.
With Reporting Ninja’s Google Analytics Reporting Software, you can create beautiful and accurate web analytics reports in minutes.
