On Page SEO
Services
An on-page SEO service focused on all the Google ranking factors that matter.
We provide page-by-page technical SEO to ensure your pages outrank the competition. We also produce fully optimized content, including the right LSI (latent semantic indexing) and entity keywords in your body text, H1 to H6 headers, image alt text and more.
We compare your on-site factors to those of your competitors and meet and exceed what you competitors are doing to ensure you can outrank them for your target keywords.
Table Of Contents
- On Page SEO Pricing
- The Ultimate On Page & On Site SEO Checklist
- The Basics of On-Page SEO
- On-Page SEO is Iterative
- Proper Indexation
- robots.txt
- URL Structure
- Sitemap Provision
- Page Content Loading & Site Speed
- Microformatting, Structured Data & Schema Markup
- Google Analytics and Google Search Console
- Optimizing Individual Pages
- On Page SEO Titles and Meta Descriptions
- Keyword Density (Target, Entity and LSI Keywords)
- On Page SEO Content
- A Note on Duplicate Content
- Images
- Internal Links and External Links
- Mobile Optimization
- Uptime and 404 Errors
- Site Speed
- Site Security
- A Note on CMSsle
- Your Ultimate On Page SEO Checklist
- Frequently Asked Questions
The Ultimate On Page And On Site
SEO Checklist
Technical SEO is split into two categories: off page SEO (generally bundled under the link building umbrella) and on page SEO.
While there are thousands of off and on-page SEO factors to consider, we have outlined the most statistically significant 200 Google ranking factors in a previous post.
Our SEO audit service will provide you with a detailed-on page SEO checklist, including the top 200 factors for ranking your page for a given keyword as well as critical feedback as to why your site is not currently ranking compared to your competitors.
What follows is a DIY guide on how to boost your rankings with on-page SEO, including a focus on the primary factors that might be holding your web page back from ranking where it should in the search engine results pages (SERPs).
The Basics Of On-Page SEO
On page SEO refers to all the structures, techniques, and strategies necessary to include on your website, including all your individual landing pages. Off page SEO refers to everything that happens outside that world, including external links pointing to your site, social media activity of your brand and your users, guest posts, and so on.
This guide is exclusively about on page SEO and improving SEO in areas where you have more direct control. We cover more about off page SEO in a separate guide, but first, I want to explain the essence of what makes on page SEO important, and what you need to do to be successful and how SEO.co’s SEO service can be of strategic value to you.
As I mentioned above, on page SEO is about what you do on your own site. On page SEO can be broken down into individual tactics, all of which cumulatively impact your site’s visibility in search engines. Unfortunately, it’s not as simple as flipping a switch, or adopting one new habit—there are many different tactics you’ll need to adopt, in many different areas.
On-Page SEO Is Interative
On Page SEO Is Interative
For starters, there are on page SEO tactics that can be done only once—when you commit the change, you won’t have to worry about it again (at least until something changes or breaks). Others require ongoing attention. Some are structural, impacting the design and layout of your site, while others are qualitative, subjectively evaluating certain elements of your site. I’ll be posting a quick-reference checklist of all the on-page SEO factors you’ll need to consider at the end of this article, but because these tactics are so diverse in nature, I want to make sure you understand the theory behind them as much as their raw implementation. This guide is broken down into three main categories of tactics and techniques:
Page Indexation
Indexation is your biggest priority, because it’s what makes your site visible to Google in the first place. If Google can’t index your site, or if it isn’t indexing your site properly, your web pages won’t appear in any search results (or might appear incorrectly).
Page Categorization
Being seen is important, but you also want to make sure your site is understood the right way. Including the right content, including page titles, descriptions, and body copy of your web pages, can ensure Google properly categorizes your site and presents it for relevant searches.
Page Functionality
How your site functions, displays, and how your users interact with your site are also important considerations. It’s in Google’s (and other search engines) best interest to rank sites with high performance levels, so make sure your website is functioning properly. Let’s work on exploring each of these on-site SEO categories individually.
