Exceeding the standards for a Google-friendly website
SEO isn’t something you can learn from a book or a blog post. SEO is an art. It’s something you learn from experience. This only comes from working with hundreds of clients across industries.
What is technical SEO?
Technical SEO comprises different website and server optimization efforts that help search engine spiders crawl and index your website more effectively, ultimately boosting your organic ranking. Despite the undeniable fact that sophisticated search engine algorithms are getting better at discovering and understanding content, they are far from perfect. The sheer volume of web pages on the internet has made it difficult for search engines to crawl, index, and display your web pages in search results. Technical SEO’s primary goal is to optimize the technical infrastructure of a website, which includes making a website faster, easier to crawl, and indexable. Optimizing your website’s technical SEO is crucial for it to be visible to search engines and provide a convenient user experience.
Building Technical SEO Authority
Just because your website looks great doesn’t mean it’s optimized from a technical standpoint. All of that beautiful design may convert, but it doesn’t help SEO if it isn’t Google-friendly.
While there are hundreds of factors that affect your site’s technical SEO, at the most basic level, technical SEO ensures your site is accessible to search engines and therefore users. A few of the top factors associated with technical SEO include speed, 404 errors, and duplicate content.
As technology continues to develop, we consistently see search engines place more value on technical SEO. These factors not only impact your search engine rankings but also impact user experience. If your site is slow, search engines are less likely to recommend your business because your website provides a poor user experience. If your site has 404 errors, the search engines are less likely to recommend you because no one likes hitting dead ends online.
At Outpace our focus is on the relationship your website has with both search engines and your potential customers. Enhancing the technical SEO of your site directly impacts and improves both of those relationships.
Zing Zone optimizes your website’s technical foundation with expert SEO techniques, ensuring search engine algorithms recognize your brand’s online presence. Our team analyzes data, identifying trends and patterns to enhance your website’s structure, boosting ranking and visibility. We will improve your website content.
Identifying Issues
Our team of experts has the experience to identify what is holding your website back in search result rankings.
Digging Deep
Website development may go through multiple rounds of review, but that doesn’t mean it’s perfect. We regularly surprise our clients with incredibly detailed errors deep within their code.
User Experience
Technical issues can impact the user experience and cause you to lose potential customers. This decreases the impact of your digital investment.
